Nirman CRM
The CRM that answers every lead on WhatsApp, email and your website.
Nirman CRM brings website forms, WhatsApp, email, calls and ad leads into one inbox, replies in seconds, and reminds your team to follow up, so no enquiry goes cold.
Book a demo- One inbox for every channel
- Instant first reply
- Set up with you, in your process
The Nirman CRM dashboard: new leads this week, first reply time, follow-ups due, leads per week, where leads come from, due today and recent activity.
What changes when your leads live in one place
One inbox
Every enquiry in one shared inbox, with its full history
Instant reply
An instant first reply on WhatsApp or email, day and night
Follow-ups
Reminders and automatic follow-ups until the lead answers
Reports
Reports on sources, reply times, team and deals won
Everything your team needs to win more enquiries
01 · Lead capture
Every lead captured, scored and assigned
Website forms, WhatsApp, email, calls and ad forms create leads on their own, with source, service and a score that shows who is ready to buy.
- Leads from every channel
- Lead score and tags
- Assigned by service or city
02 · WhatsApp inbox
One team inbox for WhatsApp and email
Your whole team answers from one shared number and inbox. Every message sits on the lead's record, so anyone can pick up where a colleague left off.
- Shared WhatsApp number
- Quick replies and templates
- Notes and mentions
03 · Sales pipeline
See every deal, stage by stage
Drag deals from new enquiry to won. Values, owners and next steps stay visible, so nothing waits without a reason.
- Custom stages
- Deal value and owner
- Stuck-deal alerts
04 · Follow-ups
Follow-ups that happen on time
Each person sees today's calls, messages and meetings. Nirman CRM suggests the next message when a lead goes quiet.
- Daily follow-up list
- Overdue alerts
- Suggested messages
05 · Campaigns
WhatsApp and email campaigns from the same place
Send offers, reminders and newsletters to the right contacts, then see who read, clicked and replied.
- Broadcasts and drips
- Approved WhatsApp templates
- Read, click and reply stats
06 · Automations
Automations without code
Reply to new leads, assign them, wait, and follow up, all on rules you set once. Start from ready-made flows.
- Instant replies
- Wait and follow-up steps
- Ready-made flows
07 · Reports
Reports that show what brings business
Leads by source and month, conversion at each stage, reply times and each person's results, ready to export.
- Source and funnel reports
- Team performance
- PDF export
Showing the Nirman CRM Lead capture screen.
WhatsApp and email, built in
No extra tools to connect. Nirman CRM works with the official WhatsApp Business Platform and your email, so every conversation is saved to the right lead.
- Shared team inbox on one number
- Approved message templates
- Broadcasts with read and reply stats
- Quick replies and buttons
- Campaigns and welcome series
- Open and click tracking
- Templates with your branding
- Replies land on the lead's record
Connects to where your leads come from
Leads arrive in Nirman CRM on their own, with the source recorded.
- Website formsAny form on your site, including ones we build
- WhatsApp BusinessOfficial WhatsApp Business Platform
- EmailYour business email for sending and replies
- Meta lead adsLead forms from Facebook and Instagram ads
- IndiaMART and JustDialMarketplace enquiries straight into the CRM
- Payment linksSend payment links and see who has paid
- API and webhooksConnect your own systems
Made for businesses that sell through conversations
Real estate
Site-visit requests, follow-ups and broker leads in one pipeline.
Clinics and healthcare
Appointment enquiries answered at once, reminders sent on time.
Education
Admission enquiries tracked from first call to enrolment.
Retail and e-commerce
Order questions, offers and repeat customers on WhatsApp.
Manufacturing and B2B
Long deals with quotes, follow-ups and several decision makers.
Local services
Quotes, bookings and reviews for service businesses.
Need it to work your way?
We set Nirman CRM up around your stages, fields and team. If your process needs more, our software team customises it or builds a CRM from scratch.
- Your stages, fields and reports
- Connections to your own systems
- A fully custom CRM when you need one
We set Nirman CRM up with you after a short demo, so there is no self-signup or free trial. In the demo we show it working with your own process.
It depends on your team size and setup. We share a written proposal after the demo.
Yes. Nirman CRM uses the official WhatsApp Business Platform, so your team can reply, send templates and run campaigns from one shared number.
Yes. We import your current contacts and leads as part of the setup.
Yes. Stages, fields, automations and reports are set up for your process, and our software team can build anything more you need.
You do. Your leads, messages and reports stay yours, and you can export them at any time.
Book a demo of Nirman CRM
A short call with our team. We look at how you handle leads today and show you Nirman CRM set up for it.
- 1Tell us about your business
- 2We reply within 2 working hours (IST)
- 3A demo at a time that suits you