SEO project

7 Seas Matrix: SEO results

+418% active users. Google Analytics, 1 Jan to 25 Sep 2026, against the period before.

+418%
active users: 7K
sessions: 161K
impressions on Google search, 12 months: 2.38K
clicks from Google search, 12 months

The project

What the numbers say

From 1 January to 25 September 2026, 7 Seas Matrix's Google Analytics recorded 5.6K active users, 417.9% more than in the period before. Search Console shows 161K impressions and 2.38K clicks from Google search in the last twelve months.

Client: 7 Seas Matrix
What we did: SEO
Sources: Google Analytics and Search Console
Measured: 1 Jan to 25 Sep 2026

Where the figures come from

Google Analytics: visitors1 Jan to 25 Sep 2026
Google Search Console: clicks and impressionsLast 12 months
Google Search Console: appearances in AI answersLast 12 months

Every figure on this page is read from a screenshot of the client’s own Google account, shown below in full.

The evidence

Each screenshot, and what it shows

Google Analytics: visitors
Google Analytics counts everyone who visits the site, whether they came from search or from anywhere else. The green percentages on the screenshot compare this period with the one before it.
1 Jan to 25 Sep 2026
7K
sessions (+292.4%)
5.8K
new users (+413.6%)
5.6K
active users (+417.9%)
Google Search Console: clicks and impressions
Search Console is Google's own record of the site in search: how often it was shown, how often it was clicked and where it ranked on average. The two lines on the chart are clicks and impressions, day by day.
Last 12 months
2.38K
clicks
161K
impressions
1.5%
average click rate
19.2
average position
Google Search Console: appearances in AI answers
This Search Console report counts how often the site appeared inside Google's AI-written answers, the summaries now shown above the usual results.
Last 12 months
7.37K
impressions in AI answers

How to read these figures

Six terms, in plain words

Active users: People who visited the site and did something on it, counted by Google Analytics. It includes visitors from every source.
Impressions: How many times a page of the site was shown to someone in Google's results.
Clicks: How many times someone chose the site from those results and opened it.
Average click rate: Clicks divided by impressions: of every 100 times the site was shown, how many led to a visit.
Average position: Where the site ranked on average across all the searches it appeared for. 1 is the top result; 10 is usually the end of the first page.
AI answers: Appearances in the AI-written summaries Google shows above the normal results.