SEO project

Badowl: SEO results

+7,245% active users. Google Analytics, 1 Feb to 25 Sep 2026, against the period before.

+7,245%
active users: 311K
active users: 6.2K
purchases: 5.33K
clicks from Google search, 6 months

The project

What the numbers say

From 1 February to 25 September 2026, Badowl's Google Analytics recorded 311K active users, 7,245.2% more than in the period before, and 6.2K purchases. Search Console shows 5.33K clicks from Google search in the last six months, at an average position of 7.5.

Client: Badowl
What we did: SEO
Sources: Google Analytics and Search Console
Measured: 1 Feb to 25 Sep 2026

Where the figures come from

Google Analytics: visitors1 Feb to 25 Sep 2026
Google Search Console: clicks and impressionsLast 6 months
Google Search Console: appearances in AI answersLast 6 months

Every figure on this page is read from a screenshot of the client’s own Google account, shown below in full.

The evidence

Each screenshot, and what it shows

Google Analytics: visitors
Google Analytics counts everyone who visits the site, whether they came from search or from anywhere else. The green percentages on the screenshot compare this period with the one before it.
1 Feb to 25 Sep 2026
311K
active users (+7,245.2%)
3.5M
events
1.6M
views
6.2K
purchases (+6,537.2%)
Google Search Console: clicks and impressions
Search Console is Google's own record of the site in search: how often it was shown, how often it was clicked and where it ranked on average. The two lines on the chart are clicks and impressions, day by day.
Last 6 months
5.33K
clicks
61.3K
impressions
8.7%
average click rate
7.5
average position
Google Search Console: appearances in AI answers
This Search Console report counts how often the site appeared inside Google's AI-written answers, the summaries now shown above the usual results.
Last 6 months
3.64K
impressions in AI answers

How to read these figures

Six terms, in plain words

Active users: People who visited the site and did something on it, counted by Google Analytics. It includes visitors from every source.
Impressions: How many times a page of the site was shown to someone in Google's results.
Clicks: How many times someone chose the site from those results and opened it.
Average click rate: Clicks divided by impressions: of every 100 times the site was shown, how many led to a visit.
Average position: Where the site ranked on average across all the searches it appeared for. 1 is the top result; 10 is usually the end of the first page.
AI answers: Appearances in the AI-written summaries Google shows above the normal results.